Brand Strategy & Cultural Foresight

What I do...

-Strategic & Creative: Embracing culture with curiosity and identifying insights and strategic opportunities that combine nuance and creativity, grounded in research.

-Relevant, Practical & Dynamic: Scope matters. I believe in the value of being bold & balanced, keeping commercial perimeters and business objectives in mind whilst searching for inspirational new areas.

-Holistic: Working together to find the exact combination of areas to your for your project and brand is key to getting the kind of insights and inspiration points holistic range of sources and data points and understanding how these interact within a broader cultural landscape is key.

WORK

I helping brands strenghthen their identity and amplify their product & relevance through cultural research and creative strategy...

Creative Opportunity

Going beyond insight, I look at what these mean for opportunity and activation - working with current brand assets & pillars to find alignment with white space opportunity

Strategic Brand Development

Using cultural insight, semiotics and trends analysis I work to help brands identify their unique strategic positioning - giving them a clear sense of where they sit, who they are and and where they can evolve going forward

HOW I CAN HELP...

.

Semiotics

Diving into the details of how cultural shifts impact brand visuals & language; identifying mainstream and emergent cues & the inspiration points these offer to enhance audience relevance, design and identity.

Cultural Insight & Future Facing Opportunity

Understanding where your brand sits in culture, and harnessing the power of cultural change- offering empathetic insight and analysis, and delivering actionable strategic opportunities for your audience product and category.

Workshopping & Consultation

From strategic presentation, to pitch support and design analysis and feedback, I will work at each stage of the project to help findings to life.

Brand Strategy & Development

I help brands build and strengthen the strategic direction right for them - from manifesto & brand world to visual innovation and communication.

BIO

For the past 8 years I have worked extensively across brand strategy, semiotics, trends and insight, strategy and segmentation. Diving into projects both collaboratively and independently, I help brands amplify their identity, positioning, direction and cultural fluency.

With experience across both mainstream and luxury categories - I believe in a bold yet balanced approach- keeping brand objective top of mind, whilst thinking creatively about cross category inspiration points , cultural shifts and white space opportunity to deliver development.

An early background in academic arts and literature fed a passion for human stories & creativity that changes the game, along these hold to broader cultural moment- regarding visual development, storytelling and communication. I continue to explore this through cultural thought pieces, food writing and my art practice.

GET IN TOUCH

If you'd like to learn more or work together please drop me a line at nancyhervey.strategy@gmail.com - I'd love to talk...